Cobra specialises in promoting consumer products

Over the years, it's in promoting consumer products that The Cobra Group has the most expertise. In fact, it was in the Consumer Products sector that Cobra Group first entered the market over 20 years ago. The company specialises in bringing directly to the customers all kinds of customer products, ranging from stationery to clothing, from electronics to toys and even gift-ware. The products are presented to the customers at their workplaces or their homes and promoted to them utilising direct promotion, at discounted prices. Customers get to buy international brands at attractive prices and are also spared the inconveniences of high-street shopping. Cobra Group has a major player in the direct marketing of the Consumer Products Industry, through the years.

Cobra does wonders in the charities sector

In the charities sector, The Cobra Group has been making a huge impact. Take for example what has been achieved in the U.K in the one year period ending March 2009. The company had taken in 54% of the total charity donations made through face-to-face marketing, which amounts to 680,000. It is also to be noted that the total number of donors signing up for charity donations in the U.K through face-to-face marketing has gone up by 16% compared to the previous year, i.e., 2007-08. It's indeed a matter of pride that Cobra has made a real big contribution in materializing this increase in the number of donors. Cobra Group has been helping charities and non-profitable organisations across Europe in spreading awareness about their services and also in fund acquisition.

Cobra Group spreads far and wide in Europe

It was in a flat in Paddington that Cobra Group had its genesis, over twenty years ago. From there the company has grown and spread to many parts of Europe, making its presence felt in almost all the industrial sectors like telecommunications, finance, insurance, utilities, entertainment, and sports. Major companies representing these various sectors make up some of Cobras clients. The Cobra Group has a presence in the UK, Italy, Poland, Sweden, Germany, Netherlands, Spain and Greece. Newer sectors and geographical areas are likely to be explored in the near future and The Cobra Group firmly placed as a global leader.

Cobra Group and its Human Commercial™

The Human Commercial™ - is a unique methodology developed by The Cobra Group to promote its marketing endeavours. Being an undisputed leader in the direct marketing sector, the Cobra Group always seeks to establish direct links with its customers and thereby promote products and services offered by client companies. The personal relation thus established helps the company's representatives to make a clear assessment of the needs, the requirements and also the budget of the customers and go for the promotion-based activities in accordance with that. It also helps them to cut through the 'noise' of a crowded marketplace and get instant feedback as well. This feedback is crucial in planning future ventures and also in communicating with the clients about the marketing prospects of their products or services. The human touch that Cobra Group thus brings into its marketing ventures consequently translates into effective, quality-driven acquisitions for the clients.