Cobra : creative and innovative minds

The creative minds of The Cobra Group are developing the best suitable solution with efficiency and effectiveness and is continuously offering concrete, structured and practical solutions to the credible clients. As innovation is an inevitable part of direct sales and marketing, the personnel are encouraged to use their creative minds in their day-to-day business presentations. As each customer is different the creative minds of Cobra are constantly presenting the products and services to each one in a different manner, but by keeping to the core values. The direct sales and promotion mode of marketing is traditional, but when Cobra professionals do business, it becomes different. This makes the customers feel they are being heard and enable The Cobra Group to attain measurable results.

Cobra solving energy-based needs

For solving energy-based needs, The Cobra Group has a specialist energy acquisition arm.

With governments deciding to deregulate some of that utilities sectors, Cobra has stepped forward to make the most of this competitive new market place. The company has been pioneering strategies in the utilities sector since 1996 and has been helping clients get high volume customer acquisition. Cobra has been delivering in the utilities sector customer acquisitions amounting to tens of thousands each month in the UK alone. Utilising the most innovative strategies and the best direct marketing techniques the company continues to grow in the utilities sector, as in other sectors.

Cobra has an impressive clientele in the utilities sector, comprising of some leading names in the sector allowing the company to build and helping to solve customers energy-based needs.

Cobra: Lots of new opportunities

There is no shortage of opportunities, with The Cobra Group being around. The company has been expanding for many years, lots of new names are being added to its list of clients and many new sectors are being explored. And this is happening in different countries around the world adding to Cobra's geographical map. As a result of this, new opportunities are coming up almost every day. The company’s associated marketing companies are always on the look out for the right kind of candidates, those with the right attitude and a go-getter spirit. Age, experience and other such factors never count for The Cobra Group. The company believes that the person with the right kind of mind-set, whether young or old, experienced or inexperienced, can be trained to be one of the best marketing professionals around. And thus, with so many new, sales and marketing professionals coming in, Cobra continues to grow.

Cobra: Over 50,000 new customers every day

Acquiring over 50,000 new customers every day is nothing short of amazing; and it is this kind of result that The Cobra Group has been producing for its many clients. The company, which is represented in sectors like telecommunications, finance, charities and utilities, to name a few, adds millions to its clients bottom line every year, globally. And a major share of this business is done in European countries. Cobra has been doing this, in a steady manner, through the hard-work and dedication put in by its representatives and also with innovative strategies and novel marketing concepts. This kind of a result as a result of the direct rapport that the representativesshare with its customers and the credibility it has been maintaining among its clients. Cobra is maintaining its lead in the direct marketing sector.

What Cobra does in the entertainment sector?

Entertainment is an area into which The Cobra Group has moved recently. With the advent of the digital revolution and with digital television and radio platforms sweeping across the whole of the European continent as in other parts of the world, Cobra has entered the market with well worked-out plans. The company seeks to bridge the digital divide through the introduction of hundreds of thousands of global customers to the exciting world of digital entertainment and assist leading providers of digital entertainment in the acquisition of new customers. Cobra is all set to explore the endless and exciting possibilities in the world of digital entertainment and has already got as its clients many leading companies in the entertainment industry.

Cobra registers success after success in the Telecommunications sector

Among the various divisions that come under The Cobra Group, the telecommunications division is one of the most important. In fact it has been one of the longest running divisions functioning under the group. With the global introduction of telephony deregulation and the advent of Voice over Internet Protocol (VoIP), broadband, and evolving broadcast technologies, The Cobra Group has taken on the challenge of educating the private market on the benefits of a consolidated platform. The company has been able to provide clients with comprehensive feedback, which helps them design products keeping in mind the tastes and needs of customers. Many leading telecommunications providers, spread all across Europe are now among the clients of Cobra Group, Europe.

Cobra Group and sports marketing

Sports’ marketing is just one of the many sectors that The Cobra Group continues to make an impact in. Cobra seeks to provide leading sports clubs and teams with promotional activities, thereby promoting sports itself on the whole. The company, with the help of its enthusiastic representatives endeavours to arrange creative interaction with sports lovers and customers at places like stadiums, clubs, arenas and shopping malls. This proves beneficial not just to sports lovers, to the sports clubs and teams as well, who get to generate extra revenue. The Cobra Group makes use of the most innovative of marketing strategies in the sports sector.

Cobra takes care of home security too

Home security is one of those areas that's given prominence by The Cobra Group, undisputed leaders in the direct marketing sector. Of course some customers often show a tendency to take security for granted, but for Cobra nothing is unimportant. Everything related to people, their safety and their welfare is of prime concern to the company. This is due to the rapport that they develop with customers. Cobra's contracted field representatives meet people directly and make them aware of the importance and benefits of home security. Solutions are provided, in the form of wired and wireless monitored alarm solutions. Cobra Group uses the best of direct marketing techniques and comes out with the best of results.

Cobra specialises in promoting consumer products

Over the years, it's in promoting consumer products that The Cobra Group has the most expertise. In fact, it was in the Consumer Products sector that Cobra Group first entered the market over 20 years ago. The company specialises in bringing directly to the customers all kinds of customer products, ranging from stationery to clothing, from electronics to toys and even gift-ware. The products are presented to the customers at their workplaces or their homes and promoted to them utilising direct promotion, at discounted prices. Customers get to buy international brands at attractive prices and are also spared the inconveniences of high-street shopping. Cobra Group has a major player in the direct marketing of the Consumer Products Industry, through the years.

Cobra does wonders in the charities sector

In the charities sector, The Cobra Group has been making a huge impact. Take for example what has been achieved in the U.K in the one year period ending March 2009. The company had taken in 54% of the total charity donations made through face-to-face marketing, which amounts to 680,000. It is also to be noted that the total number of donors signing up for charity donations in the U.K through face-to-face marketing has gone up by 16% compared to the previous year, i.e., 2007-08. It's indeed a matter of pride that Cobra has made a real big contribution in materializing this increase in the number of donors. Cobra Group has been helping charities and non-profitable organisations across Europe in spreading awareness about their services and also in fund acquisition.

Cobra Group spreads far and wide in Europe

It was in a flat in Paddington that Cobra Group had its genesis, over twenty years ago. From there the company has grown and spread to many parts of Europe, making its presence felt in almost all the industrial sectors like telecommunications, finance, insurance, utilities, entertainment, and sports. Major companies representing these various sectors make up some of Cobras clients. The Cobra Group has a presence in the UK, Italy, Poland, Sweden, Germany, Netherlands, Spain and Greece. Newer sectors and geographical areas are likely to be explored in the near future and The Cobra Group firmly placed as a global leader.

Cobra Group and its Human Commercial™

The Human Commercial™ - is a unique methodology developed by The Cobra Group to promote its marketing endeavours. Being an undisputed leader in the direct marketing sector, the Cobra Group always seeks to establish direct links with its customers and thereby promote products and services offered by client companies. The personal relation thus established helps the company's representatives to make a clear assessment of the needs, the requirements and also the budget of the customers and go for the promotion-based activities in accordance with that. It also helps them to cut through the 'noise' of a crowded marketplace and get instant feedback as well. This feedback is crucial in planning future ventures and also in communicating with the clients about the marketing prospects of their products or services. The human touch that Cobra Group thus brings into its marketing ventures consequently translates into effective, quality-driven acquisitions for the clients.

Cobra Group the dynamic company

Cobra Group is a global face-to-face marketing company lending marketing solutions in various industries Insurance, Telecommunication, Financial Services, Charity, Home Security, and even Sport Marketing. The key person behind the leading marketing company is Chris Niarchos, the chairman of Cobra Group plc. Multiples of Cobra staff interconnect daily in 26 countries to share ideas, resources, knowledge and energy to help the clients achieve their customer acquisition targets and increase their brand's awareness in the professional and cost effectively.